3 Simple Ways Faith-Led Coaches & Entrepreneurs Can Elevate Their Brand Presence Online
Are you ready to make your brand stand out online without all the overwhelm? Building a brand that truly feels like you—and attracts the right people—doesn’t have to be complicated. Some of the best ways to get noticed are simple, fun, and totally doable.
Today, I’m sharing three easy tips that will help you show up confidently, connect with your ideal audience, and let your unique personality shine through every part of your brand.
1. Create a Unique Online Presence
With your personal brand, you can elevate the look, sound, and overall atmosphere of your business. You get to set the tone for your offerings, which is why I always tell people it’s hard to charge more or grow if your brand is lacking clarity.
Take a look at your current brand—do your logo, colors, and the tone of your blogs, posts, and graphics all give off the same message? If not, it might be time to rethink your goals and adjust what you want to be known as (and known for). With a thoughtful brand, you’ll improve your business focus and be able to attract your ideal audience, rather than just people looking for quick answers.
2. Content Builds Clarity
What type of content are you posting—on social media, in videos, emails, or blogs? The content you create helps Google, SEO, and analytics send you to the right audience. If your content is too generic, like “improve your wellness with these 5 tips,” you’ll get lost in a sea of similar posts. But if you’re specific, like “improve your sugar cravings and watch your brain fog fade in just 5 days!” you have a much better chance of being seen online because you’re targeting a specific group with a clear transformation. So next time you create a post, blog, or video, ask yourself:
Who is this for?
What phase are they in right now?
What transformation will they get from my content?
3. Be You
Okay, you hear this a lot, but how do you actually “be yourself”? Honestly, as soon as I start to create content, it sometimes feels like my brain shuts down and a whole new, overly professional person takes over! It’s like we’re programmed to sound a certain way as business owners. While there’s some truth to that, it doesn’t mean you can’t show your personality, too. That’s one reason I love helping businesses build their brand—because you get to discover that your brand voice and your real personality are about one and the same. But so many people get stumped when it comes to content because they feel like they need to put on a different, more “professional” persona to be taken seriously or be seen online. I’ve been there (and still do it sometimes!) but I focus writing like me and not a corporate or company because after all we’re not.
So, when you create content, make it for that one person you’d love to talk to. Think of the client you really connected with, or that friend or colleague you helped without having to push or prove yourself. Imagine speaking to them just like you would in person—only now, you’re online. Speak as you, and write as you would. Share those awkward moments! When you do, you become so much more relatable and transparent. It shows people you know your stuff, but you’re still human.
Well, that’s it for now! I hope you found this blog helpful. I can’t wait to create more content centered around branding and help you stand out confidently, so you can be seen as the go-to person and elevate your brand in more ways than one. Until then stay branded, stay faithful, and stay in business.
