4 Ways To Make Your Website Stand Out During COVID-19.
If you’re like many other businesses that have a physical location, you probably had to close your doors for the time being due to COVID-19 and your customer/sales traffic has significantly decreased. So how do you get your traffic back up and keep a steady flow so you can keep your business, well in business? By marketing online through your website.
Although your doors may be closed there are still many online marketing opportunities to keep showing up for your your customers. I could go through all of them, but for now, let’s focus on your website.
Your website is now the online location your customers will visit and that means you have to be ready to serve them and give them an amazing experience they would normally get when visiting your physical location. So here are four tips to get your website to stand out during a pandemic.
Have a Strong Header: Tell your customers what you do or offer in a big header. Then follow up with a sub header explaining in more detail what you offer and how you can help them. This keep this sentence and short and just enoug to draw curiosity.
Have A CTA (Call TO Action): Just like a register in your physically location you need one on your website. This allows for a better and faster checkout experience for your customers.
Provide Guidance: Tell them how they can still purchase your products and how to do it (via mobile, order online, or pickup).
Have A COVID-19 Page: It seems a bit cliché but having a COVID page give your audience a sense of peace knowing that you are staying aware of the economic situation as well as taking safety protocols for them.
There you have it, four simple tips to get your website to stand out during a pandemic. These are also tips that are simple to do. If you need further advice or would like help implementing the following tips schedule a consultation and I will work with you to make sure you website includes exactly what you need during COVID-19 to give your audience a better online experience so your business can keep thriving and well stay in business.
